Meet the Board

Keith Richards – Chief Executive Officer

Chief Executive Officer, Consumer Duty Alliance and Chair of the Financial Vulnerability Taskforce.

A recognised leader within the financial services sector, with over 35 years’ experience operating at executive level across manufacturing, distribution, financial planning and regulation. He previously led the successful evolution of the largest professional membership body for personal finance in the UK and internationally, the Personal Finance Society (PFS).

Vanessa Barnes

Chartered Financial Planner at Hannay Wealth LLP

Vanessa Barnes is a Chartered Financial Planner with 40 years’ experience in financial services and the founder of Hannay Wealth LLP, an all‑female independent financial planning firm. She is a on the Board of independent professional body, the Consumer Duty Alliance, and Chair of the Women’s Wealth Alliance, where she plays a leading role in driving higher professional standards, improving client outcomes and increasing female representation across the advice profession. Vanessa is a Fellow of the Personal Finance Society and a longstanding advocate for professionalism and progress within financial planning.

Professor Keith Brown

Founding Director of the National Centre for Post-Qualifying Social Work and Professional Practice (NCPQSW) and Chair of the NHS England Safeguarding Adults National Network

Robin Melley

Managing Director of Matrix Capital, Chartered Financial Planner.

Robin was named PFS Chartered Financial Planner of the Year in 2013 and 2020, his qualifications include Trust and Estate Practitioner and Full Member of The Society of Trust and Estate Practitioners (STEP).

Matrix won Small advice firm of the year in the Money Marketing Awards 2022 and Financial Advisor Team of the Year in the STEP Private Client Awards 2020.

Tony Miles – Secretariat

Director of financial services consultancy firm Miles Associates Ltd and Technical Director of independent care navigator My Care Consultant.

Jane Hodges

Managing Director of Money Honey, Chartered Financial Planner.

Jane Hodges is a Chartered Financial Planner who runs her own financial planning practice, Money Honey. She is known for using technology to deliver remote, paper-free and streamlined financial planning services through cloud-based technology. She also serves as Chair of the Cross-Border Alliance, which aims to help the profession better support UK expatriates and engage with regulators and governments on cross-border financial planning issues.