Affiliates of the Consumer Duty Alliance

The Consumer Duty Alliance will adopt an independent leadership role for all aspects of Consumer Duty and is keen to work with all stakeholders across the personal finance sector.

Whereas Individual Membership and Associate Firm Membership is for client-facing practitioners and back-office support staff, the Alliance has created an Affiliate scheme for relevant networks, professional/trade bodies, product providers, fund management groups, technology providers and other service providers. It includes a small number of Foundation Affiliates who have been involved since the Alliance launch.

Affiliate organisations will play a key role in enabling the Alliance to develop shared Consumer Duty understanding, identify collaborative working opportunities and help raise standards across the sector.

An Affiliate Panel will be created to provide specialist input and support to help develop and share ‘good practice’ within the sector. All Foundation Affiliates will be invited to join the panel.

Benefits of Affiliate Membership

  • Association with a body supporting the advice profession, the wider financial services sector and promoting good consumer outcomes.
  • Access to Alliance directors for input into strategy and planning activities.
  • Opportunity to support new Alliance publications including good practice guides.
  • Promotion of corporate logo and weblink within the Affiliate Member listing below.

Choose your level of involvement

Foundation Affiliates and Affiliates of the Alliance demonstrate cross-sector collaboration and the promotion of ‘good practice’ embracing Consumer Duty. They can also:

  • Support and promote the vision and objectives of the Alliance
  • Support the Alliance Board in promoting good Consumer Duty practice across the sector aligned to the FCA’s requirements.
  • Support the Alliance Board in engaging with the FCA over the regulatory framework as appropriate.
  • Adopt and promote the FVT Charter.

Become an Affiliate Member

To find out more about becoming an Affiliate Member, please email us


Foundation Affiliates of the consumer duty alliance

  • Howden

    Howden’s Financial & Risk Advisers team represent around one-third of the top 100 Financial Advisers.

    Sitting within Financial Lines Group, who place over £1bn of global premium into the insurance market each year, they have over 30 years’ experience working with financial advisers and are highly respected within the Professional Indemnity insurance market.

    The team continue to leverage their expertise, market relationships and wide range of differentiators to afford their clients certain advantages.

  • Legal & General Retail

    Legal & General Retail covers the savings, protection, mortgage and retirement needs of about 12 million retail policyholders and workplace members. We’re a UK market leader in life insurance, workplace pensions and retirement income.


Foundation Affiliate of the Financial Vulnerability Taskforce

  • Just Group

    Just Group plc is a FTSE-listed specialist UK services company. Since 2004, the Group has helped over 650,000 customers achieve a better later life.

    Our unrivalled intellectual property enables us to provide your clients with individually tailored solutions. For guaranteed income, this may be double-digit percentage increases in income compared to standard products. And with the medically underwritten Just For You Lifetime Mortgage, we estimate six in 10 people could borrow more, or reduce their borrowing costs^.

    ^Just Group analysis from proprietary database of circa 2 million person years.


Affiliate Members of The Consumer Duty Alliance

  • Altus Consulting

    Altus Consulting is a leading specialist Financial Services Management Consultancy. Our consultants provide independent strategic advice to clients in the Life and Pension, Insurance, Investment, Banking and Wealth sectors, working in partnership with them to resolve complex business and technology challenges, and to deliver change more reliably. Serving over 250 Financial Services clients in the UK, Europe and further afield. Altus Consulting is part of the global Equisoft group of businesses.

  • Aveni

    aveni's platform uses the latest advances in NLP to analyse customer interactions, automatically assess Consumer Duty KPIs at scale, providing compliance insights, changes over time, and performance relative to peers. In addition to improving risk oversight, QA automation and productivity, it offers evidence for regulators and highlights coaching experiences for staff.

  • BDO

    BDO UK provides tax, audit and assurance, advisory and business outsourcing services to companies across all sectors, including financial services, supporting firms of all sizes to manage their risk and ensure good conduct.

  • Bellevue Law

    Bellevue Law is an award-winning boutique law firm. Our specialists have extensive experience in FCA and PRA regulated businesses and can advise on compliance and regulatory issues. We can help firms deliver good outcomes for their customers. We can also help with employment, governance and contractual issues.

  • Bonafidee

    Bonafidee's  ID verification and advanced e-signature tools let you really know your customer. The platform gives you complete confidence about who you are dealing with at every critical interaction with the same certainty you could rely on in the real world.

  • Claro

    Claro Wellbeing is the UK’s leading financial coaching & education provider for businesses looking to support their teams’ financial wellbeing. Our mission is to improve employee financial health and reduce money-related stress, so that organisations can boost employee retention and team productivity.

  • Dhillon FC

    Founded in 2013, Dhillon is a leading provider in the mortgage and credit sector, specialising in bespoke compliance solutions. With a commitment to individualised service, we offer tailored solutions that meet the unique needs of each client, ensuring their success in an ever-changing regulatory landscape.

  • Dynamic Planner

    Dynamic Planner is one system for all your financial planning needs, enabling you to match people with suitable portfolios through engaging financial planning. It is an end-to-end, risk-based system, combining intuitive technology with a trusted, independent asset risk model. 

    Dynamic Planner was named ‘Adviser Technology Provider of the Year’ at the 2022 Money Marketing Awards, and ‘Leading independent planning tool provider’ at the 2022 Schroders UK Platform Awards.

  • EIS

    EIS provides a powerful, cloud native insurance platform that helps Ambitious Insurers future-proof their technology ecosystem so that their business model, product offers and ways of serving distribution are never held back again….enabling the truly agile operations of a tech company, rather than a legacy company stuck in the past.

  • EV

    EV is a digital financial planning solution provider helping customers make informed decisions across investments, retirement and protection. We believe that customer-centric technology is an enabler to overcome a lot of what consumer duty seeks to achieve. Adopting engaging digital tools ensures the right level of consumer duty support, whether that be clarity over investment options, cash flow forecasting or aligning client risk profiles.

  • Federation of European Independent Financial Advisers (FEIFA)

    Federation of European Independent Financial Advisers (FEIFA) is a trade association that represents English-speaking Financial Advisers operating throughout mainland Europe. Whilst it exists to assist such businesses and individuals, it also aims to increase professional and technical standards of advice for the ultimate benefit of consumers.

  • FWD Research

    FWD is a market research consultancy.  We have unique experience in helping clients implement regulatory standards, including TCF, RDR, Vulnerability and most recently Consumer Duty. Our current focus is on developing the information architecture firms need to measure and monitor outcomes, which is complaint with FCA reporting requirements and enables them to become truly customer centric.

  • Guiide

    Guiide gives users, trustees, employers and providers the tools pension savers need to improve retirement outcomes. Pensions is a world of complexity and jargon to many. Our journeys help savers understand, our modellers help them plan and our tools allow them to compare products and improve outcomes.

  • Insight6

    insight6 supports regulated firms to develop a clear, consumer-centric strategy that ensures their obligations of Consumer Duty are not just met but exceeded. We develop employees to gain a greater level of understanding, review consumer expectations and behaviours, and help evidence each step of the consumer journey from initial engagement through to long-term advocacy.

  • Institute for Financial Wellbeing

    The Institute for Financial Wellbeing (IFW) is a non-profit organisation launched in 2019. It’s a membership-based business focusing on supporting the shift in the finance services industry away from selling products and more towards the understanding of what clients actually want from their life and money. Members are part of a vibrant community of likeminded professionals who have access to collated and bespoke financial wellbeing resources and events.

  • Investor in Customers

    Investor in Customers provide measurement and evidencing solutions to demonstrate Consumer Duty and Four Outcome performance through end-customer, intermediary, and internal surveying.

    They are Customer Experience, Employee Experience, and Consumer Duty assessment experts, having surveyed in excess of 4m people, accrediting more than 300 businesses over the last 17 years.

  • Kinherit

    Kinherit is a law firm specialising in Wills & Trusts, we want everyone to know the importance of planning as part of the Intelligent Will-writing process.

    By developing the UK’s first and only Will-planning platform (Kinvault), combining this with expert advice from STEP-qualified specialists, we’re offering a ground-breaking level of service.

  • Kroll

    Kroll is an award-winning provider of compliance and regulatory consulting services to the financial services industry. We guide our clients at every stage of the business lifecycle and across a wide range of services to help them meet regulatory requirements and navigate the rapidly changing landscape, notably including that of consumer duty. Our multidisciplinary team comprises of experts with extensive regulatory, technical and industry experience drawn from the FCA, leading financial institutions, and major professional services firms.

  • LIBF

    The London Institute of Banking & Finance (LIBF) has been providing industry-leading education and qualifications for the financial sector since 1879. With a focus on vocational training, LIBF delivers a broad range of qualifications, with courses to support banking and professionals at each stage of their careers – from entry-level to advanced professional qualifications. 

    In addition to providing education, LIBF also delivers cutting-edge thought leadership via its research centres and uses these platforms to advocate for education and innovation in all aspects of banking and finance.

  • Lutine Consulting

    Lutine Consulting is a company that offers solutions for the delegated authority sector, such as MGA’s, Lloyd’s Coverholders and DCA’s. We provide coverholder audit services across the UK and Europe, with a bespoke approach for each audit.

  • Model Office

    Model Office® is a RegTech that automates retail intermediary firms’ governance, risk and compliance audit activities, providing heat mapped data analytics dashboards and MI to evidence compliant and professional activities, reducing compliance time and costs.

    MO® has launched its Consumer Duty function allowing firms to diagnostically assess their progress against all FCA Duty directives

  • Money Alive

    Money Alive is a fast and easy to implement video solution that gives advisers control and oversight of client understanding in their advice process.

  • MorganAsh

    MorganAsh provides highly differentiated support services for the financial sector, combining technology with human empathy within a regulated environment.

    While plenty of companies focus on one specific sector or set of skills, MorganAsh combines technology skills with human empathy and financial services expertise – to deliver an unequalled range of support services for the financial sector.

  • My Care Consultant

    My Care Consultant is an independent care navigator firm that helps those in need of care, their carers or legal representatives navigate the complex UK social and health care systems, and understand the value of, and how to access related professional services.

  • NextGen Planners

    NextGen Planners is a membership community that supports the career development of financial planners from classroom to boardroom focusing on quality education, innovation and reducing inequalities.

  • Outra

    Outra is a data science and analytics company with over 5,000 unique data points from over 60 different data sources on over 30 million UK households. Giving companies GDPR compliant tools to understand their customer at a household level. We have also developed a propensity model which enables organizations to identify their most vulnerable customers at a household level.

  • Paul Harper Search

    Paul Harper Search is a specialist Financial Services Executive Search, M&A and Consulting business established over 23 years ago; and widely recognised as one of the leaders in our field.

    With over 100 years of corporate world experience, our clients look to us to help them achieve their growth and revenue ambitions.

  • Penny

    Penny is an app-based Pension company helping ordinary individuals track down lost pension savings. Our aim is to make pensions simple and enjoyable to engage with. 

  • Quilter

    Quilter is one of the UK’s leading wealth managers. We provide financial advice, advice-led investment solutions and investment platform services for financial advisers and their clients. Aiming to deliver the very best support, we enable you to provide the best service to your clients and their families - helping them achieve their financial goals.

  • Recordsure

    Recordsure is a leading provider of unique AI-powered speech and document analytics RegTech that helps regulated businesses achieve 100% oversight of consumer interactions. Our platforms enable a more effective and cost-efficient delivery of process reviews by automating manual tasks and using smart tech for a targeted, risk-based approach to compliance.

  • SimplyBiz

    SimplyBiz is a leading support services business, powering thousands of intermediary businesses through its leading brands – SimplyBiz, Compliance First, SimplyBiz Mortgages, SIFA Professional, FIBA, APS Legal & Associates, Gateway Surveyors, the Consumer Credit Centre, and Signature.

  • Society of Later Life Advisers (SOLLA)

    The Society of Later Life Advisers (SOLLA) aims to meet the need of people seeking advice about the financial issues in later life by ensuring they can find an Accredited Adviser local to them.

    All SOLLA later life advisers specialise in the financial needs of older people and are independently accredited, offering added reassurance that they can give the practical help and guidance needed to help clients make the right decisions at the right time.

  • TCC

    TCC believes an overarching approach to compliance is the key. For more than 20 years, we’ve been helping our clients overcome their conduct risk challenges, strengthen their compliance frameworks and improve customer outcomes through a unique combination of deep regulatory expertise and groundbreaking RegTech.

  • threesixty

    threesixty delivers support and personalised solutions to over 950 directly regulated IFA practices - equating to more than 10,000 registered individuals.

    Our experienced team of specialists deliver a range of cost effective compliance, training and bespoke development solutions designed to protect and grow adfviser businesses.

  • The Verve Group

    The Verve Group is an award winning support services provider, offering everything an advice firm needs to grow and thrive, from paraplanning to training, from compliance to technical support and everything in between. We’re known for our pragmatic, no-nonsense, helpful and positive approach to finance. Our mission is to help advice firms with all their needs, and have fun doing it.

  • VOYC

    Voyc uses AI technology to monitor 100% of customer interactions, identify vulnerable customers, and ensure compliance for financial services firms. Trusted by listed companies and small brokers alike, Voyc monitors millions of calls every month.

  • Zenith Compliance

    Zenith Compliance helps professional financial advice firms to achieve and maintain regulatory compliance, and most importantly provide the right solutions and support to their clients.

    With a range of support services, we bring experience and expertise, together with a flexible, tailored approach to every business we work with.

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