Welcome to the Consumer Duty Alliance

The Consumer Duty Alliance, launched 9 March 2023, is an independent, ‘not-for-profit’ professional body. It aims to support the retail finance sector in the adoption and implementation of the FCA’s Consumer Duty requirements through the alliance of like-minded individuals and firms. 

Individuals and firms can join the Alliance for free then use a unique digital badge and Consumer Guide to promote their commitment to delivering better client outcomes.

Find out more about the Alliance, its aims and how it works.

Consumer Duty
Champions' Forum

Every firm needs a Consumer Duty Champion and this new forum, independently chaired, aims to support the sharing of ‘good practice’ more widely.

Find out more >

Adopt the Financial Vulnerability Charter

Commit to supporting these nine vulnerability statements and get a digital badge for your communications.

Go to the Charter >

What’s your experience of Consumer Duty?

Got some challenges that you’d like help with? Got some successes you’re proud of? Let us know and help us share best practice.

Get in touch >

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