Welcome to the Consumer Duty Alliance
The Consumer Duty Alliance, launched 9 March 2023, is an independent, ‘not-for-profit’ professional body. It aims to to support the personal finance sector in the adoption and implementation of the FCA’s Consumer Duty requirements through the alliance of like-minded individuals and firms.
Individuals and firms joining the Alliance can use a unique digital badge and Consumer Guide to promote their commitment to delivering better client outcomes.
Find out more about the Alliance, its aims and how it works.