Thanking Our Foundation Affiliates
Our Foundation Affiliates play a crucial role in supporting the work of the Consumer Duty Alliance (CDA). As a not‑for‑profit Community Interest Company, we are grateful for the leadership, expertise and long‑term commitment these organisations bring to our mission of ‘raising standards together’.
Their support reflects a wider sense of corporate responsibility - recognising that raising standards, improving client outcomes, and supporting vulnerable consumers is not only good practice, but an investment in the long‑term health and integrity of the sector.
What It Means to Be a Foundation Affiliate
Foundation Affiliates are organisations that have supported the Alliance since its inception and their involvement helps drive positive cultural change, promote ethical practice, and support initiatives designed to improve the embedding of Consumer Duty. Their involvement includes:
- Providing strategic insight and input into CDA initiatives and campaign priorities.
- Participating in the Foundation Affiliate Panel, meeting quarterly with the CDA Board to support sector‑wide collaboration and shared good practice.
- Contributing expertise that drives the development of good‑practice guidance, vulnerability frameworks and resources aligned to Consumer Duty.
- Offering thought‑leadership contributions that strengthen sector understanding and raise professional standards.
Their commitment reflects a belief that raising standards is part of their responsibility to the profession and the communities it serves - supporting cultural change, ethical practice and outcomes that stand up to scrutiny.
Meet our Foundation Affiliates
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Just is one of the UK’s leading providers of specialist financial services solutions, completely focused on meeting the needs of people thinking about, approaching, or in retirement.
We have a strong social purpose - a beacon within financial services. We provide products and services that help our customers achieve a better later life and believe that financial intermediaries are best placed to help people with their choices to achieve this.
There’s more choice than ever for clients who are approaching retirement or already retired. We recognise that as a financial intermediary, you are the architect of your clients’ retirement plans. As the expert, you’re able to consider alternatives and recommend solutions or products that provides secure and flexible income to last a lifetime. As a retirement specialist provider, we'll support you with dependable, first-class service.
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As L&G’s Retail business, we’re a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys.
We focus on helping the customers of today and tomorrow achieve better long-term outcomes. We either talk with them directly or work with intermediaries and employers to meet their needs.